Performance

NWOS 53: How culture impacts revenue performance, with Aga Bajer

by Cedric | Apr 6, 2024 | Culture, Leadership, People, Performance, Strategy

We spoke with Aga Bajer, the number 1 culture voice on LinkedIn of how culture impacts sales performance. Spoiler alert… culture is heavily impacting revenue performance. While revenue strategy is setting up the system on what to do to achieve your goals, culture...

The emerging Nearbound GTM motion

by Cedric | Mar 30, 2024 | Performance, Strategy

Hello there! In designing your revenue strategy, choosing a Go-to-market motion is one of the most fundamental things you will do. And so, I am happy to share with you the conversation I had with Koen Stam from Personio. We cover go-to-market motions, and go deeper in...

Building a world class sales development team

by Cedric | Mar 23, 2024 | Leadership, People, Performance, Sales

In this blog, we cover the conversation I had with Catherine Olivier around building high performant sales development teams. If you want to listen, or watch the full episode (only 35 mins), then here you have the links: Youtube | Spotify | Apple And with this,...

3 Reasons Why a VP Sales should not be cold calling

by Cedric | Oct 29, 2023 | People, Performance, Skills, Strategy

Why a VP Sales in a startup or early scale up should not be cold calling (or have their own clients). A couple of weeks ago, I saw the post on LinkedIn of a VP sales who proudly said that cold calling was one of his core activities. I was really surprised by this. I...

Embrace these 3 Steps to ramp up sales reps FAST in a scale up

by Cedric | Oct 22, 2023 | Marketing, Performance, Sales, Skills, Strategy

How to ramp up sales reps in a scale up? This is a fundamental question, because on the one hand as a scale up you want to maintain and increase your growth rate, and you do this by adding people. On the other hand, adding people is a downward drag, since you invest...

How to Use Storytelling in b2b Sales

by Cedric | Oct 15, 2023 | Performance, Sales

A while ago, I came back from lunch with a couple of colleagues. When we arrived at the office, I heard the office manager yelling: “who drew on my windows?” Well, that who, that was me. Before lunch, we had booked a meeting room to catch up. At one point we were...

NWOS 53: How culture impacts revenue performance, with Aga Bajer

The emerging Nearbound GTM motion

Building a world class sales development team

3 Reasons Why a VP Sales should not be cold calling

Embrace these 3 Steps to ramp up sales reps FAST in a scale up

How to Use Storytelling in b2b Sales

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