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The 5 Pillars to nail your revenue strategy in 2024

The 5 Pillars to nail your revenue strategy in 2024

by Cedric | Feb 26, 2024 | Marketing, Sales, Strategy

Whether the “Predictive Revenue Model is Dead” shouts are right, I don’t know. I do know that overfunded startups are struggling a lot, cuz adding capacity and “buying market” doesn’t work anymore. Hence, the gurus claim we have a broken model....
Embrace these 3 Steps to ramp up sales reps FAST in a scale up

Embrace these 3 Steps to ramp up sales reps FAST in a scale up

by Cedric | Oct 22, 2023 | Marketing, Performance, Sales, Skills, Strategy

How to ramp up sales reps in a scale up? This is a fundamental question, because on the one hand as a scale up you want to maintain and increase your growth rate, and you do this by adding people. On the other hand, adding people is a downward drag, since you invest...
Why You need a Revenue Strategy – and how to start with one

Why You need a Revenue Strategy – and how to start with one

by Cedric | Oct 8, 2023 | Marketing, Performance, Sales, Strategy

The way buyers are buying in B2B is changing dramatically. And so the way sellers are selling, or organizations are creating revenue, should also shift. Although I do see a number of challenges there and a lot of companies risk of staying behind. The only thing you...

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