The Firm

About us, & and why we do what we do.

I started in sales in 1998, working at scaleups like NVIDIA, Indeed, and major tech companies like Getronics, Veritas, Symantec.

I grew the revenue of my assigned territories x10, x25 and even x100 within 12-48 months.
Total cumulative sales made: $700m

But I can’t take credit for that.
Yes, you read that right.

I don’t try to claim I am some sort of Wundermensch. The credit is shared. I was lucky to work in companies where everything was organised for Sales to succeed.

Entire departments supported the Revenue Org – from HR, Enablement, Sales Effectiveness, Sales Operations to Marketing and Sales Strategy.

There are two ways to succeed in sales:
1) Hire the superstars
The problem is: That’s not scalable. Also: Superstars are expensive, often come with a poor attitude, and everyone else is competing for them, too.

2) Set up your organisation in a way that you can set up mere mortals (= good salespeople who are eager to learn, but no superstars) to succeed.

I can help you with (2).
I create a unique playbook, tailor made for your company and context, that helps you build a top 1% sales team.

All successful companies have strong focus, foundational structure and flawless execution. This is what we will build together in your organisation.

I work with B2B companies with 2-30 salespeople, worldwide.

If you want to:

  • create a winning revenue strategy that takes the stress out of you
  • know where your revenue will come from 3, 6, 12 months down the line
  • have 360 degree knowledge of your salespeople’s strengths and weaknesses
  • create a lead generation engine and
  • close deals faster

… get in touch and let’s see how we can collaborate.



Book your call:

Ready to grow your revenue?

Book your strategy call

During the strategy call we will determine if and how we can help.

We work with passionate b2b CEOs and Sales Leaders that are looking for ways to systematically grow their revenue.  

If you are ready to grow, get rid of the stress and randomness, let’s talk.