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Why You need a Revenue Strategy – and how to start with one

Why You need a Revenue Strategy – and how to start with one

by Cedric | Oct 8, 2023 | Marketing, Performance, Sales, Strategy

The way buyers are buying in B2B is changing dramatically. And so the way sellers are selling, or organizations are creating revenue, should also shift. Although I do see a number of challenges there and a lot of companies risk of staying behind. The only thing you...
How to Double the Revenue of your New Sales Reps

How to Double the Revenue of your New Sales Reps

by Cedric | Sep 22, 2023 | People, Performance, Sales

I guarantee you that you can double the revenue of new hires in their first 12 months. I have had 1 (one!) good new hire onboarding experience in my entire career for sales reps. In that company, the fastest new logo deal of a new hire I have seen is 1 week, and most...
An interview about connecting your why with your sales performance

An interview about connecting your why with your sales performance

by Cedric | Jul 19, 2020 | Culture, People, Performance, Purpose, Sales

Recently Katrina Logie, the famous MC and community builder, interviewed Cedric Royer with regards to sales coaching, working with founders on the purpose and storytelling. You find the interview here:  Enjoy it!  If you have questions or want to stay in touch, send a...
The Budo of High Performance Sales Coaching

The Budo of High Performance Sales Coaching

by Cedric | Apr 12, 2020 | Culture, Performance, Sales

Real Madrid has them, Manchester City has them, Conor McGregor has them, Usain Bolt, Serena Williams, Marieke ‘Wielemie’ Vervoort… as a matter of fact, all the teams and individuals that want to enhance their performance have coaches, and not only in...
The World Needs More Unicorns – But Not The Kind We’re Used To

The World Needs More Unicorns – But Not The Kind We’re Used To

by Amit Thakar | Apr 9, 2020 | Performance, Product, Purpose

(Note: This was originally published on Medium on April 8, 2020) In startup land, where most startups fail, a company that gets to a valuation of over $1 billion is called a unicorn, signifying the rarity and almost impossible odds of making it this far and this big....
The 5 Risks that kill your bonus system for your sales people

The 5 Risks that kill your bonus system for your sales people

by Cedric | Jan 1, 2020 | Performance, Sales

Let’s be honest. Entrepreneurs and sales leaders have a hard time designing the right bonus structure for their people.   A bonus both rewards people and steers them to a certain behaviour, but there are 5 risks that can undermine all good efforts and can have...
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