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A Customer Journey is a waste of time & Money

A Customer Journey is a waste of time & Money

by | Nov 27, 2023 | Uncategorized

I understand this will be quite the controversial post. Sharpen the knifes, marketing gurus and consultants! But not before you have read the article, please 🙂 TL;DR There are 5 major reasons why customer journeys are a huge waste of time and money: it is...
4 fundamentals of a worldclass b2b pipeline

4 fundamentals of a worldclass b2b pipeline

by | Nov 12, 2023 | Sales, Skills

Did you know when you look at world-class pipelines, there are four fundamentals that you always find back? Those are: the right customers with the right opportunity, spotless documentation, movement within those opportunities, balance in the pipeline Before we go...
5 Elements for the perfect sales demo

5 Elements for the perfect sales demo

by | Nov 5, 2023 | Sales, Skills

“Thanks you can stop now.” Those 5 words were one of my big learning moments in my early career. The prospect was a huge British telco, and as a security consultant I was giving a demo around building a secure network to be implemented by us. She was obviously bored....