October, 2023

3 Reasons Why a VP Sales should not be cold calling

by Cedric | Oct 29, 2023 | People, Performance, Skills, Strategy

Why a VP Sales in a startup or early scale up should not be cold calling (or have their own clients). A couple of weeks ago, I saw the post on LinkedIn of a VP sales who proudly said that cold calling was one of his core activities. I was really surprised by this. I...

Embrace these 3 Steps to ramp up sales reps FAST in a scale up

by Cedric | Oct 22, 2023 | Marketing, Performance, Sales, Skills, Strategy

How to ramp up sales reps in a scale up? This is a fundamental question, because on the one hand as a scale up you want to maintain and increase your growth rate, and you do this by adding people. On the other hand, adding people is a downward drag, since you invest...

How to Use Storytelling in b2b Sales

by Cedric | Oct 15, 2023 | Performance, Sales

A while ago, I came back from lunch with a couple of colleagues. When we arrived at the office, I heard the office manager yelling: “who drew on my windows?” Well, that who, that was me. Before lunch, we had booked a meeting room to catch up. At one point we were...

Why You need a Revenue Strategy – and how to start with one

by Cedric | Oct 8, 2023 | Marketing, Performance, Sales, Strategy

The way buyers are buying in B2B is changing dramatically. And so the way sellers are selling, or organizations are creating revenue, should also shift. Although I do see a number of challenges there and a lot of companies risk of staying behind. The only thing you...

3 Reasons Why a VP Sales should not be cold calling

Embrace these 3 Steps to ramp up sales reps FAST in a scale up

How to Use Storytelling in b2b Sales

Why You need a Revenue Strategy – and how to start with one

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