Blog
The 3 Most Common Mistakes when Building Your Ideal Customer Profile
Building your Ideal Customer Profile, or ICP, is the perfect way to identify your core target group, so you can design your go-to-market, communication and storyline. At the same time, there are a few mistakes that can negatively impact identifying your ICP. And who...
4 Tips on Teaching Sales Methodologies
What is a sales methodology? It is a methodology to sell across the organisation in a consistent way. That consistency helps a company becoming more efficient. They come in different forms, and you probably have heard from some different methodologies, like:...
The Dangers of Focusing on Sales Velocity
Sales velocity looks at how fast your deals are closed. It looks at how fast you make money and in a sense how efficient your sales engine is running. When you take a closer look at the different steps in your process, it gives you insights where you can improve your...
Nailing Your Discovery Calls
When you nail your discovery conversations, I guarantee you that you will have far better conversion rates, your closing rate will improve, and you will proactively know what prospect to follow up on and which one to qualify out. The result is a higher performance, in...
An interview about connecting your why with your sales performance
Recently Katrina Logie, the famous MC and community builder, interviewed Cedric Royer with regards to sales coaching, working with founders on the purpose and storytelling. You find the interview here: Enjoy it! If you have questions or want to stay in touch, send a...
Big Shifts = Big Opportunity (Part 2)
The powerful shifts discussed in Part 1 will affect each and every one of us as well as every facet of our lives. There’s no turning back.
Big Shifts = Big Opportunity (Part 1)
Ready or not, change is here. Unprecedented change. The pandemic has just accelerated major shifts that were already unfolding. In Part 1 of a two-part series, I share my thoughts on what is behind these powerful shifts.
The Budo of High Performance Sales Coaching
Real Madrid has them, Manchester City has them, Conor McGregor has them, Usain Bolt, Serena Williams, Marieke 'Wielemie' Vervoort… as a matter of fact, all the teams and individuals that want to enhance their performance have coaches, and not only in sports. While...
The World Needs More Unicorns – But Not The Kind We’re Used To
The idea of startup unicorns was coined by investors, for investors. Instead of pursuing illusory valuations in the future, it’s time for entrepreneurs to build companies with impact that really live up to the essence of the word – magic, wonder and awe.
