What is ghosting, and how do you deal with it?
Ghosting can happen to any kind of relationship: friendship, family, and, of course, business relationships.
You thought all was going well and wanted to keep the relationship going.
But for them? Not so much.
But don’t worry, ghosting in the business world is rarely personal and usually caused by common miscommunications. This is how you deal with ghosting.
When you’re waiting on a reply from a potential client, it could be that you interpreted their answer as a hard “yes,” while they actually meant “maybe.”
This is actually something we often encounter when coaching sales people. To manage this better, it is important to work with a well defined sales methodology (we will update you on this very soon!).
If possible, reread the messages you received and the messages you send sent. Find out whether you misinterpreted their intentions or not. If not, it’s time to move on to the next step.
A daring person can conquer the world.
Reach out to your client and be genuine about it. An excellent way to show your concerns is to ask whether everything is alright since you hadn’t heard from them in a while.
Follow up by asking if there is anything you can do to assist them. By doing this, you show that you genuinely care about them. Not just as a business but as a person.
If you prefer to use another approach, you can choose to send them a message asking if your message had gotten through. Blame the client’s lack of replying to a bad internet connection rather than calling them out. If they have forgotten about your agreement, they will undoubtedly reply.
If they don’t reply
Sometimes people and companies change their minds. Don’t take this too personally, it could be that they decided they don’t have the funds to invest or want to look into another direction. When people don’t reply, you can still send them a last message stating something along the lines of
“Dear [insert company spokesperson], I’m sorry to see that our collaboration won’t work out. If you ever change your mind, you can contact us at…
Kind regards, [your name/company]”
Then, it’s time to move on. It’s better for you and for your company to focus on the deals you can achieve than on the people that didn’t want to collaborate.