Insights

Insights to help you rethink your go-to-market.  Articles that inspire you to build the foundation for a long lasting high performance revenue organisation.

The future of Customer Success

The future of Customer Success

Customer success is evolving rapidly and is quickly taking on revenue ownership.Will it replace sales or marketing? We spoke with Chris Dishman, SVP of Customer Success at Totango Catalyst. Customer success is still in many companies a reactive department, and is...

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The emerging Nearbound GTM motion

The emerging Nearbound GTM motion

Hello there! In designing your revenue strategy, choosing a Go-to-market motion is one of the most fundamental things you will do. And so, I am happy to share with you the conversation I had with Koen Stam from Personio. We cover go-to-market motions, and go deeper in...

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Creating your b2b tech sales outbound strategy

Creating your b2b tech sales outbound strategy

How to create the right outbound motion for you in 2024, and why is it so important? Why is it important? Before we start: There is a lot of irrelevant information out there around outbounding that good trusting people are following and have zero results with. As...

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Cracking the Revenue Operations Code

Cracking the Revenue Operations Code

There is a new beast in town… it is called RevOps, still better known as Revenue Operations. Although not a novel idea, revenue operations has recently emerged as a key driver for overall revenue success within organisations. RevOps can best be described as the...

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The Impact of AI on b2b Sellers

The Impact of AI on b2b Sellers

A lot has been written about AI and sales (some even by AI cough 🙂 ), and recently I published another piece here. Recently I had a conversation on the Revenue Strategy Podcast with Micael Oliveira, co-founder of Amplemarket and we went deep how AI will impact the...

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